Golden Bear is UK master toy partner for Ben & Holly’s Little Kingdom
Licensing momentum grows behind new children’s animation series from Contender
Ben & Holly’s Little Kingdom is coming to our screens later this year but already licensing momentum is growing behind the new animation created by Astley Baker Davies, the BAFTA award-winning team that gave us Peppa Pig.
Now Contender Merchandising and Golden Bear, one of the UK’s biggest names in toy manufacturing, are delighted to announce that Golden Bear is to be the master toy partner in the UK for Ben & Holly's Little Kingdom.
Ben & Holly’s Little Kingdom is a funny and enchanting series set in a tiny land where elves and fairies live alongside animals and insects, and flowers and grass rise above the tallest towers. Its main characters are Princess Holly, a young fairy who is still learning how to do magic properly, and Ben, an elf who is her best friend. The 52 x 11 minute series will broadcast on Nickelodeon UK this year.
Golden Bear, which has been producing high-quality children’s toys for over a quarter of a century, has already worked with Contender Merchandising on a number of Peppa Pig products,
John Hales, chairman of Golden Bear, says: "Ben & Holly’s Little Kingdom comes from a company noted for quality programmes and a team with a great track record in creating winning series for the pre-school market. We are delighted to be working alongside Contender Merchandising on another exciting concept."
Hannah Mungo, Contender Merchandising’s UK Licensing Manager, adds: “Golden Bear has been a major name in quality toy production for many years and is a very strong player in the licensed product market, as we know from our work with them on Peppa Pig. We are thrilled to be partnering with Golden Bear on what we firmly believe is one of the most exciting new licenses in the market.”
For further information please contact:
Jane Garner & Sallie Deary
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Brent Pelham
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