Innovative Plush From Golden Bear
Golden Bear will launch some fantastic new plush products in 2007 and add a wealth of new lines to their portfolio. Based on some of the most sought after children’s licenses, and with nearly 30 years experience choosing winning ranges, this year will be no exception.
The company is excited to be the Master Toy and Gift Licensee for Shaun the Sheep. The famous sheep, created by renowned animators Aardman, will be returning to the public eye in 2007 when viewers will be delighted to see him in his very own TV show.
As would be expected of Golden Bear, a fantastic new toy range will launch to coincide with the programme’s broadcast. The product line-up will include Wind Up Walking Shaun, Shivering Shaun, Dancing Shaun, as well as a superb Shaun the Sheep Shoulder Bag. The range will also incorporate some of the new characters such as Bitzer the Dog and the Naughty Pigs and will reflect perfectly the quirky and humorous characteristics of Shaun. By appealing to both children and adults alike, the new range will create a whole new flock of Shaun the Sheep fans.
Christine Nicholls, Product/Marketing Director of Golden Bear comments,
“We are delighted to be working alongside a creative team such as Aardman – the character of Shaun the Sheep gives Golden Bear massive scope for product development due to the nature of his character and of course his mass appeal. As with all Nick Park productions, we are sure that the new programme will be a phenomenal hit and our products will be positioned to complement the show perfectly.”
Children will adore the exciting new
Charlie and Lola range from Golden Bear. As Master Toy Licensee the products will perfectly replicate the characters in the BBC animated series, which is based on children's books by award winning author Lauren Child. Aimed at three to seven year olds, the stories focus on the hilarious and imaginative ways in which 7 year old Charlie helps his younger sister Lola overcome some of the big challenges in her little life.
Pingu is the charismatic and cheeky penguin that children everywhere love and Golden Bear will have a full range of plush based on the animated penguin’s life in the South Pole. Primarily aimed at 5 to 9 year olds the 2007 range will include the amazing
Singing and Dancing Pingu and
Talking Pingu and his teddy.
Girls who love ballet will be enchanted by the
Royal Ballet ballerina dolls. Inspired by famous ballets, the fully poseable dolls have beautifully sculpted faces and removable stunning outfits. The Prima Ballerina is
Dancing Lilia, a fully poseable doll which turns, spins and dances to a selection of ballet music.
Golden Bear have a collection of Humphrey’s Corner products that will delight everyone. Created by Sally Hunter, Humphrey’s Corner features the charming little elephant Humphrey who lives with his parents, big sister Lottie and Baby Jack in an inspiring world waiting to be discovered.
The line-up includes both small and medium soft toys like ‘Christening Days’, ‘Love you Lots’, ‘To the Party’ and ‘Happy Birthday’ as well as large character plushes such as Happy Birthday Girl, Best Friend and With Love.
Baby Born to Shop features adorable cute characters with fun irresistible text and appealing colours that both babies and mums adore.
Alison Pilgrim, Senior Product/Licensing Manager comments, “It’s important to be innovative and diversify, offering more than plush based solely on a character. The plush of the future has to have some features included such as sound or movement. Golden Bear has taken this concept forward and one example is
Noddy where we
have introduced plush-related products such as soft toys and added a story teller.”
For more information please contact Nuala Duxbury or Julie Pittilla on 0161 338 2020 or email lianneb@pittillapr.co.uk