Golden Bear and JCB believe in constructive play. Our aim is to inspire children through play and encourage them to use their imagination by creating the 'My First JCB' world. We have given the most popular JCB machines their very own character name and personalities.
The brand new range of My First JCB vehicles includes Joey JCB, Larry Loadall, Rex Roller, Doug the Dumptruck and Roxy Robot. Read on to find out more about each character......
Winner of the Gold Practical Pre-School Award 2008.
" They are absolutely brilliant! Robust, Colourful, moveable, portable, durable and a definate favourite with all the children." read on
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Joey is our real hero. He’s young, energetic ( slighty cheeky ) and always eager to learn new skills. He’s versatile, an all-rounder: equally at home shoveling and digging on the house building site as he is helping to mend the busy motorways. He just loves getting muddy and dirty – the muddier and dirtier the better! He is the rising star of the team and works well with all his construction friends. |
| Doug is very much old skool. He’s been around more building sites and quarries than the rest of the team have had hot dinners (and don’t the team know it!). He’s full of authority, a stickler for the traditional way of doing things. He’s very much the father figure of the team and works best with Rex, keeping him in check as always. |
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Roxy may be small but she punches above her weight. She keeps everyone in check, not bossy and always fair. Everyone loves Roxy – she is kind, careful and precise and can often out manoevre the rest of the team on tricky jobs. She works particularly well with Joey and Doug when it comes to the building site |
| Rex is a real daydreamer and prone to being clumsy. He likes to take things slow, a bit too slow for most of the team. If he’s asked to speed up, that’s when it can all go wrong! When kept in check, usually by Doug and Mini, he performs some really important jobs for the team. |
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Larry is a very loyal and dependable construction machine with a very special set of skills. He’s able to extend his arm to long reaches and carry heavy loads very high. Always chipper and ready to lend an (extra long) hand. Larry works particularly well with Joey and Joey regards Larry as his best friend/older brother figure. |
Watch the Golden Bear TV Adverts for My 1st JCB: