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Pre Christmas TV Campaign

Golden Bear have launched their most exciting TV campaign to date with brand new commercials for Driver Dan’s Story Train, Ben and Holly’s Little Kingdom and My 1st JCB.
The launch of Driver Dan’s Story Train range is being supported by an extensive TV campaign throughout Autumn / Winter 2011 and carries on into 2012. The 30 second commercial showcases Driver Dan’s Story Train – put one of 3 books into the carriage slot and listen to Driver Dan tell you a story. Also featured in the advert is Talking Driver Dan, this feature plush toy has seven character phrases which are activated by giving Driver Dan a squeeze!
After the success of Ben and Holly’s Little Kingdom campaign in 2010 a new commercial will be broadcasting showing the additions to the range featuring the Magic Wand – by pressing the heart shape button Holly will appear and say different phrases, Magic Phone – insert one of three discs to watch and hear Ben Elf, Princess Holly or Nanny Plum and the Magic Vision Draw where Holly helps you to draw pretty pictures.
The award winning Magical Castle Playset and Gaston’s Cave continues to be shown as part of the Ben and Holly’s Little Kingdom consumer campaign.
The My 1st JCB has also got a new look! The 30 second commercial shows all of the My 1st JCB Talkers including the new member to the team, Dan Dozer.
Doug Dumptruck is also starring as a new RC vehicle - just watch him charge around your TV screen!
Following the initial summer bursts the advertising schedule will continue airing across terrestrial and digital channels throughout the Autumn / Winter season.
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