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Golden Bear Master Toy Partner for Bananas in Pyjamas

Posted by Rachel Edge on

Endemol, a world leader in entertainment programming, today announced that Golden Bear Products Limited have been appointed the exclusive Master Toy partner for Bananas in Pyjamas in the United Kingdom, Ireland, Europe, Middle East, Africa and Latin America (excluding Brazil).
For over 32 years, Golden Bear have earned the reputation of being one of the United Kingdom’s leading manufacturers - producing high quality, safe and reliable children’s toys that please parents and children alike. The company remains a leader by being innovative, pro-active and responsive to today’s exciting and ever changing market.
Golden Bear’s Bananas in Pyjamas product will roll out from fall 2012, and will include plush and plastic toys with the inclusion ofelectronic and mechanical devices.
John Hales, Chairman of Golden Bear Products Limited comments; “We are delighted to be appointed master toy licensee and once again will be producing the Bananas in Pyjamas range. The programme has taken on a fantastic ‘new look’ since the original range was launched in the 1990’s and we are looking forward to developing these delightful characters”.
Cathy Payne, Chief Executive of Endemol Worldwide Distribution adds; “The UK television audience has quickly embraced the new look and feel of B1 and B2 and their friends from Cuddlestown. We look forward to seeing similar reactions around Europe and working with our partners at Golden Bear, Endemol Worldwide Brands and Cartoon Network/Turner International to enjoy similar success in product rollout”.
Since first airing in July 1992 as suited characters, Bananas in Pyjamas has been a phenomenal success in more than 70 countries and it continues to be loved by pre-schoolers around the world. Now they are back in a new CGI animated series, with new stories, laughs and new songs that will delight audiences everywhere as B1 and B2, their adorable friends the Teddies and the ever mischievous Rat in a Hat, romp their way through the magical world of Cuddlestown. There are some new friends to meet too; Topsy the cheeky kangaroo, Charlie the inventive monkey and Bernard, the wise old dog.
The new CGI animated series premiered in Australia on ABC2 in May 2011 and in the United Kingdom on both Channel 5 and Cartoonito in July 2011. Bananas in Pyjamas is maintaining exceptional ratings and viewership across all channels with further rollout to continue on Turner CN Enterprise networks throughout EMEA from September 2011.
International sales of Bananas in Pyjamas include Australia (ABC), United Kingdom (Channel 5 and Cartoonito), EMEA (Turner Broadcasting Networks), Philippines (ABS/CBN), Thailand (BBTV), Pan Asia (Disney Channel), Latin America (Discovery Kids and Discovery Familia), Singapore (OKTO Kids), Ireland (RTE), New Zealand (TV3) and Hong Kong (TVB Pearl).
Bananas in Pyjamas is a Southern Star Entertainment / Southern Star Singapore Production in association with the Australian Broadcasting Corporation.

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