From starting with iconic classics like Teletubbies and Noddy, to branching out into exciting new worlds of plush, games, sports and most recently arts and crafts, Golden Bear has become one of the UK's most loved toy manufacturers - and we're constantly growing!

Our brilliant team of developers, creators, marketeers, brand experts and designers live and breathe play. From that first spark of an idea to the final product on shelf, innovation, quality and fun sit at the heart of everything we do, and our love of play shines through every toy and game we create.

We really are experts in play!