John Hales and Christine Nicholls founded Golden Bear Toys in Shropshire after their success with the Chad Valley Company
Golden Bear Toys are committed to becoming sustainable and achieving net zero emissions and protecting the planet
Golden Bear Toys have innovated their toy showcase with a new virtual platform

For over 40 years, we have been transforming some of the nation’s much-loved children’s TV characters into high-quality toys for both kids and adults to enjoy.

All work and more play!


Our talented team work hard to ensure our Toy Box is full to the brim with exciting products, each one designed to be an inspiration for your imagination and with one common goal in mind;


Golden Bear Toys on Instagram