Golden Bear Our Story

Our Story

John Hales and Christine Nicholls created Golden Bear Products Ltd with just 26 employees making bespoke toys for their first 4 customers, and rapidly became a leading manufacturer of quality soft toys.

Golden Bear Sustainability


At Golden Bear, we are committed to reducing our impact on the planet and achieving Net Zero emissions.
With focus on four pillars of sustainability, we will help children to play today and protect tomorrow.

Virtual Toy Fair

Virtual Toy Fair

Our groundbreaking virtual platform has launched!

Sign up for our virtual toy fair tour and see our exciting new ranges without having to visit our offices.

For over 40 years, we have been transforming some of the nation’s much-loved children’s TV characters into high-quality toys for both kids and adults to enjoy.

All work and more play!

Our talented team work hard to ensure our Toy Box is full to the brim with exciting products, each one designed to be an inspiration for your imagination and with one common goal in mind;


Golden Bear Instagram
Golden Bear Instagram