Golden Bear Our Story

Our Story

John Hales and Christine Nicholls were eager to start their own toy business having gained considerable experience in their previous roles at the Chad Valley company.

With great enthusiasm, they created Golden Bear Products Ltd, with just 26 employees making bespoke toys for their first 4 customers, and rapidly became a leading manufacturer of soft toys with the emphasis on quality, safety and reliability.

Golden Bear Sustainability


At Golden Bear, we are committed to reducing our impact on the planet.
With focus on four pillars of sustainability, we will help children to play today and protect tomorrow.

We are committed to achieving Net Zero emissions. All stuffing used in our plush is made from recycled PET bottles. The majority of the paper used in our packaging is recycled and we operate as a zero to landfill site.

Virtual Toy Fair

Virtual Toy Fair

Our groundbreaking virtual platform has launched! Sign up for our virtual toy fair tour and see our exciting new ranges without having to visit our offices.

It's a bespoke virtual environment tailored to replicate the experience of Toy Fair but with a twist! Expect a fun and exciting guided immersive tour with easy navigation that really brings our product to life!

For over 40 years, we have been transforming some of the nation’s much-loved children’s TV characters into high-quality toys for both kids and adults to enjoy.

All work and more play!

Our talented team work hard to ensure our Toy Box is full to the brim with exciting products, each one designed to be an inspiration for your imagination and with one common goal in mind;