We really are experts in play!

We treat every brand and license like our own. With a team of developers, creators, marketeers, brand experts and designers, we take our toys on a journey from initial concepts to on-shelf products.

Golden Bear Toys have been manufacturing iconic toys for 45 years, from the much-loved Teletubbies and Noddy, to the BBC’s Hey Duggee and the preschool favourite Bing.

We've also become renowned in the industry for developing our own products. Our interactive Curlimals range are making moves in over 50 territories around the world, while our footie-focussed brand Smartball drives sell-out success.

We love what we do, and we believe this is reflected in the toys and games we deliver.

Where to now?

Our brands